In the United States, the way that we do a lot of our business today is with the use of the internet. It seems like pretty much everyone has a website, to the point where, this upcoming summer, it wouldn’t be a surprise to me if the local lemonade stand being run by the children of the neighborhood will have its own web page, albeit one that isn’t well put together or anything. Actually, the more I think about this, that’s brilliant; a bit of web design in order to set up a site that’ll advertise what neighborhood or city corner you’ll be at each day of the summer, and telling you what events they’ll be near. This could actually be a great way to spend a summer and make a couple of bucks while you’re at it, plus teach kids the value of capitalism and whatnot (so long as you don’t have a city government that arrests people for selling lemonade without a permit or anything like that).
How commonplace are websites for businesses? Ridiculously so. There are businesses that haven’t existed in a handful of years that have websites that you can still find, websites that are still up and running, just with a lot of broken links and, you know, you can’t actually order anything from them because they haven’t paid the company that runs their credit cards and ordering info to actually complete a transaction and they won’t do it for free or anything. There are websites on the internet where you can buy cigars from around the world and get them sent to your home in a matter of days. There are websites for pretty much every restaurant, and I don’t just mean the large chain restaurants that everyone frequents all the time; I’m talking about the kind of restaurant that is just down the street. Within about a block of my home are two small greasy spoon style restaurants, and both of them have not only a website, but also have at least two or three social media accounts, believe it or not, and neither of them make all that much money, and neither charge more than twenty dollars or so for two people to eat a meal. They just realized that, without hiring a talented website developer, they were going to be missing out on accessing a large portion of the demographic that they were aiming for, and that missing out on that large portion wasn’t something that they could afford to do.
Now, how can a website help you? To begin with, it lets people know that you exist. I cannot tell you how many bars, restaurants, places like that, places that I have been unsure about whether they were still open or not I didn’t visit because when I googled their name, I didn’t find anything, or what I found was a handful of old reviews on Yelp or something similar and I didn’t really trust that this meant that they were still open (it also doesn’t help, folks, when you list a business phone number, and when people call it, you don’t answer. Seriously, that’s a pretty basic thing you should be doing when you run a business, answering the phone and letting people talk to you and ask whatever they want to know and whatnot, it isn’t rocket surgery).
However, there’s more to it than that. Now, if you’re in a business that spends all their time with the same offerings to the people, then yeah, you may not get as much benefit. But the reality is that, for most business, you’re going to be changing what you have on hand from day-to-day, and this means that you will need an avenue through which you can provide the customers you’ve had with the information about the things that you will be offering in the near future. You can also use sales and various other deals in order to bring in more people or to make sure that the customers you’ve already got continue to return, but you will need to have a skilled website design agency to help you out with not only the program, but the timing, and perhaps even the running, of your various marketing schemes to bring in more people and to make sure that your business continues to grow.
So, if you’re looking to grow your business and don’t have a website already, it’s a no brainer. Get a website, and grow your business.